Wednesday, September 20, 2017

At Some Point, You Might Have to Give Away Free Books

For some authors, giving away free books makes their heart rate increase and their stomach clench. Giving away free books means that you aren’t selling books, which is the whole reason you’re an author, right? You didn’t pour your heart and soul into that story to go to the poor house. There are even some authors that won’t give copies away to reviewers because they are bound and determined to make money on their creation. 

There’s absolutely nothing wrong with this. We as authors deserve to be compensated for our work. Our art and time is worth something, so it’s not too much to ask for people to pay to enjoy it.

When it comes to reviewers, there’s an industry rule (standard, maybe?) that they get free copies of your books. It’s their payment for reading and reviewing your work. But sometimes, you send your books away for said reviews and never receive the review. This is incredibly frustrating. It makes us authors wonder if the person was just looking for a free book.

When it comes to giving your book away for free or not, you make the final call. There are plenty of reasons why it’s beneficial and why it’s not.

Publishing has changed a lot over the last decade, and with the advent of indie publishers and self-publishing, there are a lot more books in the world than there were before. There are also more new authors. Giving your books away for free doesn’t cheapen you or your work. In fact, it could help you.

Personally, I enjoy giving away books. For readers that might be on the fence about whether or not they are going to read me, this is their introduction to see if they like my work—at no obligation to them. If they like the book, I have others they can purchase, which benefits me.

I’m even okay with it if a reviewer doesn’t leave a review. I would like them to, but I can’t force them to, and reviews aren’t about me anyway, they are about the reviewer’s relationship with my story—whether good or bad. I’ve written a couple different posts about reviews and reviewers, which can be found here and here. Obviously, I’ve gotten reviews for my books—some good, some not. It all boils down to the reviewer’s personal preference and experience how they react to my book.

Isn’t that what it all boils down to anyway? How a reader reacts to your book? Don’t you want readers reading your book? I know I do. And in all the years I’ve been doing this, I’ve discovered that sometimes the best way to entice a reader to read your story is to give it to them. Sure, you might not get any royalties from that particular book, but you might get a loyal fan who is willing to buy all your other books.

I’ve found quite a few fans (some who have become my friends) using this approach, and I’ve even found beta readers who give me valuable feedback on new work. All they ask in return is a free copy of the final version; sometimes an ecopy but more often a signed paperback, and I’m more than happy to send it to them.

You have to decide what you want out of your writing career and how you’re going to accomplish those goals. If you don’t ever want to give away a free copy of your book, don’t. No one can make you. But if you’re willing to take a chance, take a chance.

The saying goes that you have to spend money to make money, and maybe that also applies to giving away free books.